When dealing with prospective clients I very often hear “yes we need XYZ and would love your product/services but……..” and so it continues. All perfectly natural and normal really and nothing that others in this field don’t hear regularly. Maybe though it’s time to stop worrying about resources and start being resourceful. Old cliches such as “where there’s a will there’s a way” are cliches because, well, they are true. No greater example than that illustrated by David McWilliams in his recent article on a great Irish success story…the Irish Boxing team
Well worth a read and I’d be keen to hear all opinions!